关于我们
About us
上海妙可蓝多食品科技股份有限公司

Miao Kelan Duo is the only domestic A-share listed company (stock code 600882) with cheese as its core business and is headquartered in Shanghai. There are 4 factories in China, including Shanghai, Tianjin, Changchun and Jilin. It mainly produces all kinds of original and reprocessed cheese products and liquid milk series products.


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At the same time, from a global perspective, the company actively cooperates with cheese companies from Europe and Australia. In the product production process, we select high-quality global raw materials, strictly control multiple processes in each link, expand the innovation and development of the entire industrial chain, and carefully create each cheese product through unique research and development and innovative technologies. Its products cover the growing Zhishi series, home baking series and professional field series. Among them, Miao Ke Lan Duo cheese sticks, Miao Ke Lan Duo mozzarella cheese products have now become star-popular products, loved by consumers.


In particular, Miao Kelan Duo cheese sticks have grown by more than 300% in 2019. During the period of 618 in 2019, Miao Ke Landuo Cheese became one of the top sellers in the same category on JD.com and Tmall platforms. During the Double 11 period, it won the double crown in the sales of two categories on Tmall.com and JD.com, an increase of more than 500% ³ . From 2017 to 2019, the Miao Kelan multi-brand has been awarded as one of the “Most Popular Cheese and Butter Brands” in the cheese and butter category of the Jingdong platform for three consecutive times.


1. Data source: Shanghai Miaoke Landuo Food Technology Co., Ltd. January-September 2019 year-on-year comparison January-September 2018 sales statistics of cheese stick products (unaudited)

2. Data source: Tmall Business Staff, JD Business Intelligence

3. Data source: Tmall Business Staff, JD Business Intelligence

development
2001
Jilin Province Guangze Dairy Industry was established.
2003
A series of new products under the brand name "Guangze" were launched, and the brand concept of "Guangze milk fresh home" was born. In the same year, sales reached nearly 100 million yuan.
2007
A new plant with an annual output of 300,000 tons was completed and put into operation in Changchun. East Asia will designate products.
2015
The company has been fully transformed and upgraded, becoming the first domestic A-share listed company (stock code: 600882) with cheese as its core business, and aims to be the best cheese company. In 2017, the cheese town was launched, and a cheese factory with an annual output of 40,000 tons was started in Jilin.
2019
Brand upgrade across the board. Miao Ke Lan Duo cheese bar sales in China increased by more than 300% in 2019; during 618 in 2019, Miao Ke Lan Duo cheese became a double sales champion in the same category on JD.com and Tmall platforms. The sales of the two major platform categories are double crowns, increasing by more than 500% year-on-year.
2001
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2015
2019
Contact us
地址:上海市浦东新区金桥路1398号金台大厦9层
电话:400-6886-918
邮箱:pr@milkground.cn
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Service Hotline
400-6886-918
Address: no.1398, Jinqiao Road, Pudong New Area, Shanghai
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